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Electric Avenue
‘A story of innovation and hi-tech endeavour that moved with the times for almost a century.’
When engineer Alfred Ernest Morrison founded his company in the 1890s not even a visionary such as he could have foreseen the enterprise’s incredible future. Yet Morrison-Electricar, as it is best known, thrived though the end of the Victorian era, two World Wars, the Great Depression – and history’s greatest social and technological changes.The battery electric road vehicle, or BERV, may have seemed a humble machine as another milk float buzzed by … but behind it lies this great tale of charm and considerable expertise.
‘A story of innovation and hi-tech endeavour that moved with the times for almost a century.’
When engineer Alfred Ernest Morrison founded his company in the 1890s not even a visionary such as he could have foreseen the enterprise’s incredible future. Yet Morrison-Electricar, as it is best known, thrived though the end of the Victorian era, two World Wars, the Great Depression – and history’s greatest social and technological changes.The battery electric road vehicle, or BERV, may have seemed a humble machine as another milk float buzzed by … but behind it lies this great tale of charm and considerable expertise.
